Launch · 6 min read

Planning a book launch: a simple timeline

A sensible launch starts weeks before release. Use this timeline to organise your proof copies, outreach and announcements.

A launch is easier when the work is spread over several weeks instead of crammed into release day.

Eight weeks out

Finalise your cover and description, set up your author page and begin building your mailing list.

Four weeks out

Order a proof copy, request early reader feedback and prepare announcement posts.

Launch week

Announce to your list and social channels, share your trailer if you have one and thank early readers.

After launch

Keep a steady rhythm of posts, outreach and reader engagement. Many books gain readers slowly.

Sample article: draft pending editorial approval.

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