Book promotion
Promotion campaigns that keep your book visible
Where marketing sets the strategy, promotion puts it into action. We plan and produce campaigns that give readers timely reasons to discover your book — a launch, a price promotion, a new release in a series.
- Campaign planning around key dates
- Promotional graphics and copy
- Newsletter and social media content
- Review outreach planning
Let’s Get Started!
Overview
Focused campaigns, not constant noise
Readers tune out authors who simply repeat “buy my book.” Effective promotion is built around moments: a release date, a limited-time price, an award shortlist, a related holiday or a new book in your series.
We help you choose those moments, then create the promotional materials and schedule needed to make the most of each one. Every campaign has a clear message, a defined audience and a set timeframe.
Workflow
How a campaign runs
Goal
We agree the campaign goal, timeframe and audience.
Create
Graphics, copy and outreach lists are prepared for your approval.
Launch and review
The campaign runs on schedule and we review results with you afterward.
What's included
Promotion services
Campaign planning
Defining the goal, audience, message and timeline for each campaign.
Promotional graphics
Social graphics, banners and mock-ups that match your book's branding.
Content and copy
Posts, newsletter copy and announcements written for each campaign.
Outreach
Planning outreach to reviewers, bloggers and relevant communities, following their guidelines.
Who it's for
Is this service right for you?
Book Promotion is a good fit for:
- Authors launching a new book
- Authors running price promotions
- Series authors announcing new instalments
- Authors reviving interest in a backlist title
Honest promotion onlyWe do not buy reviews, use fake accounts or engage in practices that break retailer rules. Those shortcuts can put an author's account and reputation at risk. Outreach is always transparent.
Book Marketing Services
Positioning, audience research and launch planning to connect your book with readers.
Learn moreBook Trailer Production
Short promotional videos that capture your book's mood for social media and your website.
Learn moreCopywriting Services
Book descriptions, author bios, ads and emails written to make readers act.
Learn moreBlog Writing
A steady, planned flow of blog posts that keeps readers coming back between books.
Learn moreFAQ
Questions about Book Promotion
Can't find what you're looking for? Contact us and we'll answer your questions directly.
Ask a questionWhat's the difference between marketing and promotion?
Marketing defines who your readers are and how to position the book. Promotion is the set of campaigns and activities that put that plan into action.
Can you get me reviews?
We can plan legitimate outreach to reviewers and readers. We never pay for reviews or guarantee review outcomes.
Do you run paid advertising?
We can recommend advertising approaches and prepare ad copy and graphics. Ad spend and account ownership remain with you.
Planning a launch or promotion?
Tell us about your book and key dates and we will help you plan the campaign.