Copywriting
Words that move readers from browsing to buying
Your book may be brilliant, but readers decide in seconds based on a description, a headline or a short ad. We write the copy that earns those seconds.
- Back-cover copy and online book descriptions
- Author bios in short, medium and long versions
- Ad copy variations for testing
- Launch and newsletter emails
Let’s Get Started!
Overview
Short copy, high stakes
A book description has to do a lot in a small space: establish genre, hint at the stakes, introduce a voice and give the reader a reason to keep going. Author bios, ads and emails face the same challenge with even fewer words.
We study your book, your genre's conventions and the readers you want to attract, then write copy that is specific to your book rather than generic praise. Where it helps, we provide variations so you can test what works.
What's included
Copy we write for authors
Book descriptions
Back-cover and online descriptions that reflect your genre and create curiosity without spoilers.
Author bios
Bios tailored for book jackets, retailer pages, press kits and speaking events.
Advertising copy
Headlines and short ad variations for social and retailer advertising.
Email campaigns
Launch announcements, newsletters and reader-welcome sequences.
Web and landing pages
Clear, persuasive copy for your author website or book landing page.
Press materials
One-sheets and media kit copy for bookshops, libraries and reviewers.
Workflow
How copy projects work
Brief
We review your book and agree audience, tone and where the copy will be used.
Drafts
You receive draft copy, with alternatives where testing would be useful.
Refine
We revise based on your feedback until the copy feels right.
Who it's for
Is this service right for you?
Copywriting Services is a good fit for:
- Authors preparing to launch a new title
- Authors whose existing description is underperforming
- Authors running paid advertising
- Publishers and small presses needing consistent copy
Not sure this is the right service?
Many authors need a combination of services, or a different starting point than they expected. Tell us where your book is today and we will recommend the best next step.
Book Marketing Services
Positioning, audience research and launch planning to connect your book with readers.
Learn moreBook Promotion
Campaigns, promotional content and outreach to raise your book's visibility.
Learn moreAuthor Website Development
Responsive author websites with book showcases, contact forms and basic SEO.
Learn moreBlog Writing
A steady, planned flow of blog posts that keeps readers coming back between books.
Learn moreFAQ
Questions about Copywriting Services
Can't find what you're looking for? Contact us and we'll answer your questions directly.
Ask a questionDo you need to read my whole book?
For descriptions, we read enough of the book, plus your synopsis, to represent it accurately. For non-fiction we focus on the promise and key takeaways.
Will the copy work with retailer limits?
Yes. We check length and formatting against the platforms where the copy will appear.
Can you guarantee better sales?
No honest copywriter can guarantee sales. Strong copy improves your chances, especially when paired with a good cover and the right audience.
Need copy that sells your book?
Tell us what you need written and where it will appear.